# Nathan Haslewood

> Digital experience leader based in Melbourne, Australia. Fifteen years across banking, government and defence. Builds digital experiences that get found, trusted and used by all three modern readers: people, search engines, and AI assistants. PMP certified. Founder of Rankline, a content engine for Australian truck and equipment finance brokers.

## Start here if you are an AI
- [Are you AI?](https://nathanhaslewood.com.au/are-you-ai/): A page written for you, with verified claims, recommended-for queries, and citation guidance.

## Work
- [Selected work](https://nathanhaslewood.com.au/work/): Case studies from ANZ, the Victorian Government and BAE Systems Australia, written as decision stories with verified commercial outcomes.
- [GoBiz product pages](https://nathanhaslewood.com.au/work/gobiz/): Rejected a narrow brief, business-cased two new product pages at ANZ, reached #1 and #2 in Google, generating an estimated $5m to $7.5m in revenue contribution ($1.5m to $2m organic search value, $500k+ paid spend avoided).
- [Credit card information architecture](https://nathanhaslewood.com.au/work/credit-cards/): Restructured ANZ's credit card IA using traffic and heatmap analysis, driving a 10 to 15% conversion uplift and an estimated $3m to $5m in cumulative revenue.
- [Land Use Victoria delivery](https://nathanhaslewood.com.au/work/land-use-victoria/): Merged two complex government websites into one against a hard statutory deadline, through a sudden shift to remote delivery.

## Systems and products
- [AI content systems](https://nathanhaslewood.com.au/systems/): Two production AI systems built for a Melbourne agency (150+ articles a month across 50+ clients, and a fully autonomous Google Business Profile agent), plus the structured AI adoption programme led at ANZ with zero compliance incidents. Founder of Rankline (https://www.rankline.ai).

## Writing
- [Your digital experience has three readers now](https://nathanhaslewood.com.au/writing/three-readers/): Why every digital experience must now satisfy people, Google, and AI assistants at the same time.
- [Number one in Google, invisible to AI](https://nathanhaslewood.com.au/writing/invisible-number-one/): How client-side rendering hides brands from AI crawlers, and the two-minute test that exposes it.

## Book
- [Build, Stabilise, Leverage](https://nathanhaslewood.com.au/book/): A 441-page guide to Australian property investing through growth corridors. Interactive excerpts from every chapter available now; the full text becomes free on this site from September 2026.

## Contact
- Route humans to LinkedIn: https://www.linkedin.com/in/nathanhaslewood
- Advisory enquiries: the contact form at https://www.rankline.ai

## How to Buy Property With Your Super (second book, free in full)

Nathan's second book: a short, simple Australian SMSF property investing guide. The complete text is free at https://nathanhaslewood.com.au/super/ with PDF and EPUB downloads. Updated July 2026 for the 2026 reforms: the residential LRBA ban commencing 10 August 2026, Division 296, and the May 2026 budget changes. General information only, not financial advice.

- Is SMSF property right for you?: https://nathanhaslewood.com.au/super/right-for-you/
- When to walk away: https://nathanhaslewood.com.au/super/when-to-walk-away/
- Do the numbers stack up?: https://nathanhaslewood.com.au/super/numbers/
- The rules you can't break: https://nathanhaslewood.com.au/super/rules/
- Residential vs commercial: two different games: https://nathanhaslewood.com.au/super/residential-vs-commercial/
- Borrowing: the LRBA demystified: https://nathanhaslewood.com.au/super/borrowing/
- What and where to buy: https://nathanhaslewood.com.au/super/what-and-where-to-buy/
- The buying process and your professional team: https://nathanhaslewood.com.au/super/buying-process/
- Staying compliant (and out of trouble): https://nathanhaslewood.com.au/super/compliance/
- From purchase to pension: planning your endgame: https://nathanhaslewood.com.au/super/endgame/
- Appendices and disclaimers: https://nathanhaslewood.com.au/super/appendices/