Content meets delivery

I build content functions, prove their value, and ship the work.

Every digital experience depends on words: the product page that convinces someone to apply, the error message that doesn't make them feel silly, the information architecture that gets them where they need to go.

I plan this content, structure it, write it, and prove it works.

Content strategists often can't run projects. Project managers often can't do content.

I do both.

I'm a PMP-certified content leader with 15 years of experience across banking, government and defence.

I've led teams, created frameworks that defined how content operates at ANZ, and personally delivered work that still ranks #1 in Google two years later.

Key stats

$5m to $7.5m in estimated revenue uplift from my personal contribution at ANZ
Responsible for 50% content creation efficiency gain through structured AI adoption at ANZ
6 major digital projects delivered on time and to budget across government, finance and defence
Proven $8.5m to $10.7m in measurable revenue uplift through team contribution under my leadership at ANZ

Worked at