Content meets delivery
I build content functions, prove their value, and ship the work.
Every digital experience depends on words: the product page that convinces someone to apply, the error message that doesn't make them feel silly, the information architecture that gets them where they need to go.
I plan this content, structure it, write it, and prove it works.
Content strategists often can't run projects. Project managers often can't do content. I do both.
I'm a PMP-certified content leader with 15 years of experience across banking, government and defence.
I've led teams of up to 15 strategists, created the frameworks that defined how content operates at ANZ, and personally delivered work that still ranks #1 in Google 2 years later.
Key stats
$8.5-10.7M in measurable revenue contribution
6 major digital projects delivered on time and on budget
50% efficiency gain through structured AI adoption
Worked with
ANZ
IG Markets
BAE Systems Australia
Victorian Government
Capabilities
Content strategy | UX writing | Information architecture | SEO | Team leadership | Digital delivery | AI adoption | Accessibility
Case studies
Building a content strategy discipline
ANZ's content strategy function had no shared framework.
GoBiz product pages
ANZ's commercial lending products weren't being found.
ANZ credit card information architecture
The conversion journey had too much friction.
Land Use Victoria website
DELWP needed to merge 2 complex government websites into one.
BAE Systems Australia product restructure
BAE Systems Australia's product suite was inaccurate and disorganised.
ANZ home loan email journeys
ANZ faced 2 problems with home loan customers.