About me

I've spent 15 years making complex information clear, mostly in environments where getting it wrong isn't an option.

I started in financial services at IG Markets, moved through digital delivery for VIC state government, restructured product content for BAE Systems' defence business, and spent the last 4.5 years at ANZ, where I progressed from senior content strategist to chapter lead of a team of 15.

Along the way I became a PMP-certified project manager, which turned out to be the thing that set me apart.

Most content strategists can't run delivery. I can. And most project managers can't do content or information architecture work themselves. I can do that too.

At ANZ, I built the content strategy model that defined how our discipline operated. I led our AI adoption, which improved efficiency by 50%. And I drove the work to prove our value: $8.5 - 10.7M in revenue contribution, documented and presented to leadership.

What exactly is ‘content work’?

Content work goes by many names: content strategy, content design, UX writing, information architecture. The boundaries blur because the work does. I've planned content systems for entire organisations, written interface copy for mobile apps, restructured websites to improve findability, and created email journeys mapped to conversion data. What connects all of it: making complex information clear, then measuring whether it worked.

Thankfully (for me), I’m finding my writing skills - the ability to be utterly precise with language - applies directly to AI prompting and I’m now getting AI to produce vast amounts of quality output very simply and easily.

How I use AI

I've led AI adoption at team scale and applied it hands-on to produce a 58,000-word book (find it here on Amazon). My approach: AI accelerates research, ideation, and first drafts, but human judgment remains essential for voice, accuracy, and anything involving risk.

Beyond content production, I use AI for higher-reasoning work: critical analysis of my own outputs, identifying weaknesses in arguments, condensing complex research into decision-ready recommendations, and strategic thinking on problems where I need a rigorous sounding board.

I’m also using AI to teach me - about AI itself, as well as new platforms I’ve not used before. Powerful stuff.

I train teams to use AI as a multiplier, not a replacement, and structure adoption around efficiency gains and building systems with automation. We humans are needed to make decisions, oversee output and deal with edge cases - AI can take on the lower-order grunt work of reasoning now.

Credentials

  • Project Management Professional (PMP), Project Management Institute

  • Lead@ANZ leadership program (2024-25)

  • AIM AI Essentials for Business (completing March 2026)

  • PRINCE2 Foundation + Practitioner (completing March 2026)

  • ITIL 4 Foundation (completing June 2026)

  • Master's in Philosophy, Durham University

  • Bachelor's in Politics, Durham University

What I’m looking for

Content strategy, content design, or digital delivery leadership roles, ideally within financial services.

I'm based in Melbourne and available immediately for perm or contract roles.