/writing/ideas i'll stand behind
Writing
Long-form thinking on digital experience in the AI era. Few pieces, argued properly, from work I've actually done. Each one is a position I'm prepared to defend.
Your digital experience has three readers now
People, Google, and AI assistants judge your experience simultaneously, against different criteria. Most organisations are built for the first, tolerated by the second, and invisible to the third.
Number one in Google, invisible to AI
A brand can dominate search results and still not exist to the AI assistants your customers increasingly ask instead. The mechanism is client-side rendering, and the test takes two minutes.